GRID Finance

Scaling FinTech: Engineering 10x Revenue Growth in 9 Months

How we took an SME lending platform from €2M to €20M ARR by engineering their commercial operating system.

Services: Commercial Engineering, Operational Design, Financial Transformation Sector: FinTech / Financial Services

The Numbers

• €2M → €20M ARR growth

• 10x revenue increase achieved in 9 months

  
  

The Challenge

GRID had the funding, the product, and the ambition. But the infrastructure was hollow.

Leads were trickling in, but marketing was guessing at what worked. Sales were physically and operationally siloed, chasing bad fits while ignoring high-value targets. Their HubSpot instance was just a contact database, not a tool for growth. Nothing was connected. The business was scaling its ambition, but its operating system wasn't up for the task.

The Solution

We rebuilt the engine using the CoreTheorem framework.

Financials: Rigorous Attribution

Marketing was spending money in the dark. We rebuilt the tracking model to link activity directly to revenue, not just clicks. We killed vanity metrics and implemented strict lead scoring. Budget stopped going to "brand awareness" and started going to activities that actually put money in the bank.

Commercials: Killing the Improvisation

Sales relied on individual talent; there was no repeatable process. We sat down with the team and rewrote the playbook. We replaced generic finance copy with messaging that spoke to borrower realities. We scripted the sales process to match decision cycles, ensuring deals moved through the pipeline based on logic, not luck.

Operations: The Single Source of Truth

HubSpot was a mess of undefined data. We turned it into an operating environment. We redefined pipelines and lifecycle stages, ensuring Marketing and Sales saw the same truth at the same time. The system became the driver of the workflow, not just a record of it.

Talent: One Language

The teams were working hard but pulling in different directions. We aligned them under a single framework. We trained them to execute the new system, ensuring Marketing understood sales outcomes and Sales understood lead quality.

The Impact

The result was high velocity growth. With the friction removed and the data connected, GRID went from €2M to €20M ARR in under a year.

Start your own transformation.

BOOK A MEETING